Motel 6: We'll leave the light on for you.

At more than thirty years, the longest running campaign in radio history. Behind the folksy voice is an enduring strategy: you're not cheap to stay at Motel 6, you're smart. You don't need all the stuff fancy hotels charge extra for. Families on a budget, truckers, and road warriors are welcome here. The light's always on.

The first commercial, 1986.  
Motel 6 "Drunk Driving"  
Motel 6 "Cutting Edge"
Motel 6 "Free TV"
Motel 6 "Rock Springs"
Motel 6 "Atlanta"